Brand guidelines · دليل الهوية

KAD Marketing Solutions

The mark, the palette and the rules that keep the identity coherent everywhere it appears. K is Khaled, the gold A carries both Abu Leil and Advertising, and the D closes the mark.

The mark

One interlocked monogram

The gold A shares its stem with the D — they are drawn as one locked pair, with the K woven in at the base. Three letters, one shape.

K — Khaled
A — Abu Leil · Advertising
D — closes the mark

Variants

Primary · navy + gold
Reversed · on navy
Solid · on gold
Mono · one colour

Clear space & minimum size

Give it room

Keep clear space of at least the height of the A on every side. Nothing — type, image edges or another logo — enters that margin.

Minimum size: 24 px tall for the full mark, 16 px for the square app icon. Below that, use the app icon rather than the horizontal mark.

Palette

Navy
#1E3A5F
Deep navy
#152A45
Gold
#C1953C
Gold bright
#DBB768
Canvas
#EAE7DF
Ink
#141821

Navy carries the identity; gold is an accent — reserved for the A, eyebrow labels, hairlines and hover states. Never wash a large area in gold.

Typography

Display / headings — Newsreader (serif)
Clarity that converts.
Body — Inter
We take your business to the top: a website, a digital card, social-media management and a customer-club system — in four languages.
Arabic — IBM Plex Sans Arabic
نأخذ عملك إلى القمة.
Labels — JetBrains Mono
01 — Services

Usage

Do
  • Keep the gold on the A only
  • Use the reversed mark on navy, photos or dark backgrounds
  • Respect clear space and minimum size
  • Use the exact palette hex values
Don't
  • Recolour the letters, or add gradients, shadows or bevels
  • Stretch, rotate, skew or re-space the monogram
  • Place the navy mark on a dark background
  • Rebuild the letters in another typeface