✦ Insights
Notes on advertising — on brands, languages, and being found first.
Why a single dot changes everything in Arabic — and a lesson in Arabic type for brands.
In Arabic, a dot isn’t an aesthetic detail — it’s phonemic. It changes the letter, the word, the meaning. Bāʾ, tāʾ and thāʾ are one shape in three dotted states.
When we draw an Arabic name for a brand, every dot is a decision. The lesson for brands: Arabic isn’t a translated Latin logo — it’s a system with rules, and it deserves to be drawn from scratch.
Arabic, Hebrew, Russian and Latin aren’t versions of the same layout.
Most brands are designed in one language, then translated. The result: Arabic crammed into a Latin grid, read as a translation, not an original. We start the other way around.
Right-to-left isn’t a mirror — it’s a different rhythm, a different space, an eye that moves another way. We design for each language from the first sketch, so each reads like the original.
For a local business, the brand starts before the logo — on Google Maps and Waze.
Before anyone sees your logo, they search for you on Google or ask Waze where you are. If they don’t find you — or find an empty profile with a faded photo — you’ve lost the customer before you began.
So we start there: a verified Google profile, real photos, the right category, and an address that shows up on Waze. Then the identity turns that visibility into loyalty.
We make your mark.